There are several apps that claim to cater to small subsections of the Triffic market. For example, there are applications which reward you for keeping fit, or for searching for hidden treasure. However, these applications tend to suffer from flaws, causing the user base to become less active over time.
Triffic has created a protocol called Proof-of-Effort, which is designed to negate the issues detailed below. Proof-of-Effort, like its name suggests, rewards users on the amount of effort they put into the app.
For example, someone who walks 1KM will be rewarded with more GPS Tokens than somebody driving the same distance.
An issue with almost every app in existence is that people tend to use it less over time. This is due to a variety of factors including:
Especially common with fitness-based apps, which reward people for reaching targets. Not surprisingly, fitness app usage correlates with seasonal workout habits. Holiday seasons mark the lowest activity, followed by a January peak after people have made their New Year’s resolutions. Statistics show that only 25% of people stay committed to their resolutions after the first 30 days.
Proof-of-Effort rewards people for walking, running, cycling or driving. This means that people can earn GPS Tokens as jogs around the park turn into walks to the pub.
There’s a limit to how many Pokemon or Geocaches you can find before everything starts to feel the same. It gets to the point where users who were once major evangelists of certain apps turn against them.
Triffic Proof-of-Effort works in the background, meaning that users don’t need to keep performing the same actions again and again. As long as they have time on the clock, they can earn GPS Tokens.
Spending months leveling up stats is great, until you realize that in the real world, it counts for very little. Whilst there might be a certain kudos gained from becoming a Pokemon Master, in the real world it means little.
Triffic Proof-of-Effort ties its leveling system directly into how much you can earn. This means that dedicated users will earn more than new users, providing a huge incentive to keep on using Triffic.
One of the major drawbacks of the micropayment economy is that users can easily fall into a cycle of addiction. What starts off as a quick one dollar purchase to help you through a section of a game turns into multiple quick one dollar purchases whenever the user is stuck for more than a few minutes. After all, it’s only a dollar, right? Wrong!
Triffic Proof-of-Effort does not subject its users to micropayments of any kind. At no point are users required to risk their own cash as monetisation is taken care of by rewarded video advertising.
Of the few apps that offer the ability to exchange tokens for something else, the results are uniformly disappointing. For example, Sweatcoin, an app with over 10,000,000 registered users, only allows their in-app tokens to be exchanged for products and offers supplied by their partners. In practise, this means that the rewards are not appealing to most people – walking tens of kilometers to earn 50% off a snack box is not good value. Likewise, walking 30,000 steps per day, every day for just over 3 years is not an appealing way to earn an iPhone 8. Because of this partnership model, many countries are not catered to at all.
Triffic’s Proof-of-Effort has been designed to allow people to easily cash out their tokens into Bitcoin or Ethereum or alternatively, to accumulate and use to promote their own businesses and services.